Wednesday, August 3, 2011

The Death Of BBC Ice Cream?

Jay-Z is expanding his fashion empire with the purchase of Billionaire Boys Club, established by Pharrell Williams and Nigo in 2005.

According to, Hov's Rocawear shingle owns the licensing to manufacture and distribute BBC. Now that the companies are under the same roof, Jay and Pharrell will supposedly work "as a tandem - using Jay-Z's business prowess and Pharrell's creativity."

Under the terms of the deal, BBC will not be distributed in department stores simply because it's owned by Rocawear. The exact terms, though, are yet to be disclosed.

UPDATE: Jay-Z has clarified earlier reports that he purchased BBC, instead explaining that it's a partnership between Rocawear and Billionaire Boys Club.
Jay Z Posted This On Twitter
"Partnering with @4real4rell on BBC" follow him.. (Not "buying" as GQ erroneously reported.)
We Already Seen What He Did To RocaWear & Artful Dodger 
WHY P? First Bape Now This Shit?
Just Saying (Yeezy Shrug)

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